Greetings folks,
Yesterday, I was sitting in with my employer, talking to a client about the copy he had brought with him for the new Website we are building for him. Everything was organized, all the copy was in folders, and the client was very proud of finally putting together all the copy for his new site.
I couldn’t believe it when my boss, decided to start offering new features for the website, that were outside of the scope of the quote for the site. AAargh. I am always warning clients about this as we get midway through the process, they decide they may want to include different features from the quote. Now the boss wants to increase the amount of time the project will take, without an increase in fees for the additional work. I have nothing against giving a little, especially with clients who come to a meeting with the check for the deposit. The issue with this incident is that the extra work would in no way enhance the website, other than offering more pages of content for spiders to crawl.
I understand the motivation behind it, but it was still overkill. The content provided by the client was so keyword rich, it was un necessary to create fluff pages to try to increase relevancy. Having some experience with SEO, duh, I couldn’t wait for the client to leave to have a heart to heart with the boss. SEO Content is best optimized for readers as well as Spiders. I have found the best results on copy that is sprinkled with keywords, but is a logical read for visitors.
Luckily the client was aware of what the boss was trying to do, and opted not to force a commitment from us to complete the new proposed task. That reason alone was enough to make me want to do it, because the client was so gracious. I was so glad to hear that the client and I were on the same page, when “Joe client” admitted that he was interested in providing content to the visitors that would encourage a phone call, rather than have them read 16 pages of fluff content that would in no way promote the business of the website.
Client satisfaction is always the main priority. No matter what, the client has to be happy. However, if they are already happy, then you can rest easy that you have done your job as a professional. Relax.
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