Ft Lauderdale Web Design Professional

Just picked up on a tasty morsel of search info. Browsing the blogs, and came across the update on Google that they are now including anchor links in organic search results, when the content is relevant. The idea being that they are taking you right to the most relevant content immediately. Personally I am more surprised that it took them this long to realize this.

What a sigh of relief for all the folks who integrate javascript functionality, and often rely on anchor links to interact with the user. For those who dont know what anchor links are, they are basically links within the same web page. In particular on long pages, it allows web developers to link to content further down the page, without forcing the viewer to scroll. Basically the browser jumps to the content that has the a name or Anchor name, that corresponds to the link. Links will contain the # followed by some alphanumeric identifier. Naturally you would want to use a keyword relevant name to increase the relevancy of the page to the targeted keyphrase.

In the comments of the blog, there was a suggestion by a “Google tech” who claims that using the id of a container like a div can duplicate the anchor tag. At the time of this posting, this has not been tested here, on all browsers.

Happy optimization!

For help optimizing your website contact us for Search Engine Optimization Services. We are local to the Fort Lauderdale, Miami area.

Search Engine Optimization

Clearly a lesson I will share with all. SEO is an ongoing process of watching and learning. The diligent are ever aware of shifts in the SERPS…no I dont rap. I have been using a very cool tool..free tool I might add, which nicely delivers the top 200 search results from Google. Free Google Monitor will go through the list of keywords I enter or import from a csv, and look for a specific website among the results which can be reduced to as few as the top 5 results to the top 200 results. I have been comparing its accuracy to actual search from a web page, and the results have pretty much been inline.

Anyway, I digress. The point is that I have become more aware of how and when most importantly, to affect different search optimization techniques.  I have been targeting a pretty competitive keyphrase, keyword combination. I have been able to break into the top 100 using pretty simple search engine optimization techniques. You can check out my website http://www.sgprofl.net for more details about the techniques practiced.

Over a period of lets say a week, I will watch the position of “the website” plummet from 60 ish down to below 100 ish. Not a very nice taste in my mouth as I profess to be an SEO professional. My first approach is to analyze the competition. What do I look for? Well it depends on the niche. After all, every niche has different techniques that work better than others. I blame it on the users really, after all, their words set the trend on what keywords to target after all. What is also evident, is that different niche websites emphasize different elements of search engine optimization, in order to affect a better position in organic SERP.

The keyphrase web design for example, would be very difficult for a new website to jump in and skyrocket to the top, at least in my experience. Web Design is a highly competitive keyphrase, and you will find that the majority of the top listings are websites with high quality inbound links. They obviously employ different techniques, and don’t rely on only one perspective of search engine opimization.

Keywords and keyphrases as it pertains to search, will return different responses from different seo professionals. This is mostly a result of experience. I have the experience to see websites perform well in organic results with both too many keywords, and very few keywords. Some websites make it to the top without using any meta tags whatsoever. I get it when people say that seo is white magic or black magic, depending on your perspective, and your objectives I guess. While there is no one key to success, there are some basic techniques to be observed in order to consider your website optimized.

Definitely always write for the visitors. Overdoing keywords may work in the short term, but using keywords properly in well written copy, will serve you better than spamming keywords in your copy in order to try and catch every possible keyphrase people might use to find your website.  Definitely use sitemaps, both for visitors and for search engines. I find this tool useful for Sitemaps for Search Engine Optimization. Plan out your website structure. Write an outline and plan your link structure carefully.  Definitely watch your server logs and see where your traffic is coming from. If you dont have access to one, you may consider sgpro web services to build a custom Statistics Platform for your website. I have experience with using server logs to dispute pay per click traffic. Dont underestimate the power of server logs, nor should you trust your pay per click reports.

I will cut this short here and add more later. Hope this helps.

I have been parusing the Google I/O videos and found this gem. How hard is it to get an objective site review from those closest to us. Here is an interesting insight into how google looks at your site. enjoy.

[youtube=http://www.youtube.com/watch?v=ecI_hCBGEIM&hl=en&fs=1&]

I have been experimenting with Google spiders and how they evaluate a page. I have known that they love the first textual content they come across. However I tried an experiment to see how soon they detect the change in the page. I was also curious about how soon changes to the site are detected by google spiders (*crawl rate). It turns out that Google was crawling the site several times a day. The updates to content placement had a positive impact on organic search within two days.

I would not expect the results to be the same for all websites. Each domain will have to be evaluated individually. Websites can manipulate this in a positive way by simply adding new content on a regular basis. Please dont just change one or two charachters on a page and expect google to be duped. This may work for a short period of time, but this will not stand against your competitors posting actual new content.

I digress, the point of the post is to clarify that the first textual content on any webpage is used to evaluate the rest of the content and its relevance to keywords. Using a simple table structure for displaying the text, the top left column should have your optimized content. Then one has to delicately balance the use of targeted keywords in the remaining content of the page.

As well, it is a good idea to constantly evaluate search trends. Your website may appear at the top in organic search for web design lets say, meanwhile, more people are searching for new websites. Its great that your performing well for keywords, but are they the keywords that your targeted market are using? Always stay on top of search trends and update your keywords and content as you see fit.

Happy Hunting.