Interesting discussion with “R” on the phone today. We were discussing the potential for a brand new website to acheive good position in organic search, immediately after launch. We were really engaged talking about saturated business categories, and unique niche businesses.
My friend “R” had recently developed, (designed, built, and optimized) a website for a real estate client. We were discussing how the client, after being live for two weeks, was disappointed he was not showing up in the search results. Puzzled, “R” asked the client what keyphrase they were using. Yes, the client expected to show up on the first page of organic search results for the phrase “real estate”. The client had to be reminded that the optimization for his site was for a local targeted search. This is not an uncommon occurance, especially with clients new to the web. Even seasoned website owners (clients) do not have a clear understanding of targeting keywords and popular search phrases. A solid seo firm like SGPRO, (shameless plug) will invest some time into finding the keywords that advertisers are competing for. Services like Google Adwords, can be used to determine the most competitive keywords and key phrases for a particular subject matter. This information can then be used to determine if the keyword usage is increasing in popularity or decreasing in popularity. Strategy by definition is a plan. Take the time to strategize, determine what your users are doing, in order to reach them.
Remember, all things are possible, they just take a little extra effort.
Wow amazing post! Thanks so much for sharing.
You are most welcome. I learned most of my techniques from folks sharing with me on the web. Thanks for checking out the post.
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