Ft Lauderdale Web Design Professional

Search Engine Optimization

Clearly a lesson I will share with all. SEO is an ongoing process of watching and learning. The diligent are ever aware of shifts in the SERPS…no I dont rap. I have been using a very cool tool..free tool I might add, which nicely delivers the top 200 search results from Google. Free Google Monitor will go through the list of keywords I enter or import from a csv, and look for a specific website among the results which can be reduced to as few as the top 5 results to the top 200 results. I have been comparing its accuracy to actual search from a web page, and the results have pretty much been inline.

Anyway, I digress. The point is that I have become more aware of how and when most importantly, to affect different search optimization techniques.  I have been targeting a pretty competitive keyphrase, keyword combination. I have been able to break into the top 100 using pretty simple search engine optimization techniques. You can check out my website http://www.sgprofl.net for more details about the techniques practiced.

Over a period of lets say a week, I will watch the position of “the website” plummet from 60 ish down to below 100 ish. Not a very nice taste in my mouth as I profess to be an SEO professional. My first approach is to analyze the competition. What do I look for? Well it depends on the niche. After all, every niche has different techniques that work better than others. I blame it on the users really, after all, their words set the trend on what keywords to target after all. What is also evident, is that different niche websites emphasize different elements of search engine optimization, in order to affect a better position in organic SERP.

The keyphrase web design for example, would be very difficult for a new website to jump in and skyrocket to the top, at least in my experience. Web Design is a highly competitive keyphrase, and you will find that the majority of the top listings are websites with high quality inbound links. They obviously employ different techniques, and don’t rely on only one perspective of search engine opimization.

Keywords and keyphrases as it pertains to search, will return different responses from different seo professionals. This is mostly a result of experience. I have the experience to see websites perform well in organic results with both too many keywords, and very few keywords. Some websites make it to the top without using any meta tags whatsoever. I get it when people say that seo is white magic or black magic, depending on your perspective, and your objectives I guess. While there is no one key to success, there are some basic techniques to be observed in order to consider your website optimized.

Definitely always write for the visitors. Overdoing keywords may work in the short term, but using keywords properly in well written copy, will serve you better than spamming keywords in your copy in order to try and catch every possible keyphrase people might use to find your website.  Definitely use sitemaps, both for visitors and for search engines. I find this tool useful for Sitemaps for Search Engine Optimization. Plan out your website structure. Write an outline and plan your link structure carefully.  Definitely watch your server logs and see where your traffic is coming from. If you dont have access to one, you may consider sgpro web services to build a custom Statistics Platform for your website. I have experience with using server logs to dispute pay per click traffic. Dont underestimate the power of server logs, nor should you trust your pay per click reports.

I will cut this short here and add more later. Hope this helps.