So you have done the right thing, optimized your content, and now your website is on page one of Organic Search Results. Great, just sit back and wait for the cash to start streaming in. Well, not quite.
After SEO, then comes conversion. There are plenty of metrics to consider when trying to optimize rate of conversion. Interface appeal is probably the most important. Second would be the call to action. Is your message clear. Are you driving traffic to, product details page, for example? It is important to evaluate website stats at this point, if you haven’t been monitoring them already. Important information comes from the landing pages, entry and exit pages, as well as the keywords that brought the visitors to your site.
To help with this, I made a custom counter, then developed an interface that would drill down to each visitor. The interface also allows for you to view the entire path a visitor took that made it to checkout. This has proved very helpful for optimizing decisions as well as link structure. This is just one of the many tools I use to help evaluate the overall performance of a website. This should not take the place of evaluating actual server log files. I have found evaluating log files, while time consuming, proves to be the most accurate source of website traffic information. Server log files have helped resolve many pay per click issues.
There will be more on the topic of converting site visitors next. Visit www.sgprofl.net.
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