Just picked up on a tasty morsel of search info. Browsing the blogs, and came across the update on Google that they are now including anchor links in organic search results, when the content is relevant. The idea being that they are taking you right to the most relevant content immediately. Personally I am more surprised that it took them this long to realize this.
What a sigh of relief for all the folks who integrate javascript functionality, and often rely on anchor links to interact with the user. For those who dont know what anchor links are, they are basically links within the same web page. In particular on long pages, it allows web developers to link to content further down the page, without forcing the viewer to scroll. Basically the browser jumps to the content that has the a name or Anchor name, that corresponds to the link. Links will contain the # followed by some alphanumeric identifier. Naturally you would want to use a keyword relevant name to increase the relevancy of the page to the targeted keyphrase.
In the comments of the blog, there was a suggestion by a “Google tech” who claims that using the id of a container like a div can duplicate the anchor tag. At the time of this posting, this has not been tested here, on all browsers.
Happy optimization!
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