There are certain keyphrases that are extremely competitive and difficult for a new website to gain visibility for in organic search engine results. “Web Design Ft Lauderdale” is one such phrase. As a local web developer in the ft lauderdale area, it has been a goal to break into the top ten results for web design in the ft lauderdale area.
One thing I have noticed about the results for this keyphrase, whether in Google or other major search engines, you run into the same web design companies in the ft lauderale area. SGPROFL.net has broken into the top 50 on several occasions. Maintaining a relevant position has been more illusive than one would imagine.
The main thing that is consistent across the board with the web design companies that dominate the top of the heap, is that the companies have been on the web for a longer period of time and as well have more domains pointing back to them, than a newer web company. Some use alternate domain names to help improve the primary site, and many other techniques that can only be achieved with longevity on the web.
This is not to say that one should not try to break into this keyphrase, but rather look to similar key phrases that are also relevant to your business and is a popular search term. Breaking into local search key phrases is often much easier than general or more broad terms. Put on your thinking cap and try to get more relevant keyphrases that are still popular with users, but less competitive than a more desirable keyphrase. Not accepting defeat, but realizing your strengths. Perspective is everything.
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