Web Design Ft Lauderdale
I am currently employed by a company who specializes in Design. I was hired to help optimize their websites and provide any programming they need for clients or in house.
The most disappointing part of working there, is the initial lack of trust most employers have with new employees. As I understand it, they seem to have a problem keeping programmers here, and I am begining to see why. The most obvious flaw in the process, is that they dont even give me a chance to prove myself.
The male partner of the owners ( a husband and wife team) let call him Sam. Sam feels that he knows SEO, and that he should apply whatever techniques the number one website is using (visibly). We have had disagreements on how to optimize certain websites. Unfortunately, the owner always wins. The first most notable disaster was when I was required to add links to an existing e-commerce website that was already performing well, but not converting well. Anyway, about a week into the new links being on every product page ( pretty much duplicate links), the position in SERPS began to plummet. This was the first time that the employer conceded that he did not make the right decision.
The most disappointing situation to me, is that they asked one of our Graphics guys, to optimize the company website. HUH? Yeah, thats right. I try to advise the guys as they find their way through code and keywords, but the final say is not mine, and we are now paying another company $1000 a month to manage our payper click account. The graphics guys are doing the best they can with what they have to work with, but as I said before, they are pretty much following instructions from the boss. Needless to say, the SERPS for the company website have been less than promising, which is why they are now paying for clicks.
I was checking some keyphrases for my personal websites, and noticed a pay per click ad for the company I work for next to my organic result( no charge for my position..lol). I had to pause for a second. I have to just reflect and think, should I be hurt? I dont think so. In life we all have to endure the consequences of our decisions. Just as it was my decision to raise a family, it was my decison to work for a living rather than rely solely on freelance. I have to remember that I am just an employee, and a new employee at that. I tried to look at it from his perspective, and to be honest, I would not have made the same decision.
It is what it is. I work for a living and do freelance on the side. http://www.sgprofl.net/
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