I have been experimenting with Google spiders and how they evaluate a page. I have known that they love the first textual content they come across. However I tried an experiment to see how soon they detect the change in the page. I was also curious about how soon changes to the site are detected by google spiders (*crawl rate). It turns out that Google was crawling the site several times a day. The updates to content placement had a positive impact on organic search within two days.
I would not expect the results to be the same for all websites. Each domain will have to be evaluated individually. Websites can manipulate this in a positive way by simply adding new content on a regular basis. Please dont just change one or two charachters on a page and expect google to be duped. This may work for a short period of time, but this will not stand against your competitors posting actual new content.
I digress, the point of the post is to clarify that the first textual content on any webpage is used to evaluate the rest of the content and its relevance to keywords. Using a simple table structure for displaying the text, the top left column should have your optimized content. Then one has to delicately balance the use of targeted keywords in the remaining content of the page.
As well, it is a good idea to constantly evaluate search trends. Your website may appear at the top in organic search for web design lets say, meanwhile, more people are searching for new websites. Its great that your performing well for keywords, but are they the keywords that your targeted market are using? Always stay on top of search trends and update your keywords and content as you see fit.
Happy Hunting.
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